About us

Allan Roffey and Joe Rawles at Feathers Wild Bird Care

From the time of opening Feathers in 2010, Allan and Joe's main aim was to make shopping for garden bird products as easy and enjoyable as possible. To that end they were pleased to add a superb range of birdwatching binoculars and spotting scopes to their vast stock of "all things birdy". Joe (the slightly more intelligent of the two) will be able to talk you through all you need to know to ensure your new binoculars suit your own personal requirements. With an opportunity to try them on site in a very comfortable, relaxing testing area with both far reaching and close up views, you are able try your options while enjoying a nice hot coffee, confident that your new binoculars will give you many happy years of service. Whether your requirements are a handy little pair of pocket binoculars or the top of the range Swarovski NL, Allan and Joe will help make this important purchase a pleasurable, stress-free experience.

If you are unable to get to Feathers, then buying your binoculars online couldn't be easier. View our entire selection, sorted by RRP or by brand by clicking Binoculars or Scopes on the navigation menu.

Altho' Allan and Joe look about the same age, Allan is in fact a little older and because of this one or two of his body functions are beginning to deteriorate. The second most important of these is his eyesight so binoculars are a vital asset when it comes to nature watching. Binoculars really do enhance your enjoyment of watching bird activity both in your gardens and in the field (assuming you have a field) so if you are considering buying a pair of binoculars, pop into Feathers and have a chat to the rather good looking, intelligent Joe bloke or the slightly better looking, slightly older but dysfunctional Allan.

Sadly because of his fading good looks, loss of charm and poor health, Allan was forced to retire in 2022 but Feathers were fortunate to find Kate, a customer for many years who had a passion for her garden birds. She joined Joe to help in the shop and has become a vital attribute to the continued success of Feathers, as she would say "A dream of a job".

Why buy your birdwatching optics from Feathers?

  • Established in 2010 and trusted by hundreds of customers.
  • Safe, secure and easy checkout process using Shopify or Paypal.
  • Free delivery on orders over £50.
  • Fast dispatch on in stock items, usually same or next working day.
  • Authorised distributor for Hawke, Opticron, Swarovski, Viking, Vortex & Zeiss.
  • Small business personal service from Joe, Allan and Kate.
  • We reduce, reuse and recycle as much as possible.
  • Helpful, easy to use website full of information about birdwatching binoculars.
  • Over 80 pairs of binoculars and a selection of scopes available to try and buy from their East Sussex based shop.
  • Within 1 ½ hours drive of West Sussex, Kent, Surrey and London
  • Competitive prices!
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